Employee outplacement services are more than just a safety net for employees leaving a company—they serve as a powerful tool that can enhance brand value and boost employee morale. As companies navigate layoffs or downsizing, investing in outplacement support becomes not only an ethical responsibility but also a strategic move. The benefits extend far beyond helping employees find new jobs—they ripple through to retention rates, engagement levels, and even customer perceptions.
How Outplacement Services Benefit Your Brand
Implementing employee outplacement services can significantly enhance your brand image. When companies care about their former employees, it resonates well with current and potential customers. This compassionate approach fosters trust.
A solid outplacement program demonstrates a commitment to career growth, even post-employment. Customers often prefer brands that show genuine concern for people’s welfare.
Additionally, happy ex-employees become brand ambassadors. They share positive experiences on social media and review sites, creating organic word-of-mouth marketing. With more positive reviews of your company from former employees on platforms like Glassdoor, you can expect to have better reach with potential employees and customers.
Employee outplacement services are a proactive way to boost retention and engagement within your organization. According to a 2018 study by the Society for Human Resource Management, outplacement services and other retention programs boost workforce engagement by as much as 38% while leading to a 25% reduction in turnover.
About 80% of companies in the United States offer some sort of transitional support. Of those organizations, another 80% see outplacement solutions as a benefit to the brand and a key part of their overall strategy. Supporting former employees in their next steps sends a message to remaining employees that they are working for a company that has their best interests at heart, even in the face of tough decisions.
Explore Outplacement Services With Right Management Florida/Caribbean
Right Management Florida/Caribbean offers outplacement solutions that provide several benefits for your brand. Browse our collection of resources, including our guide to employee notifications and our rundown of questions to ask before taking on an outplacement program, and contact us to learn how we can help.