In the competitive talent market, it’s crucial to build and protect your employer brand. Our research, spanning over four decades, emphasizes that how you assist people leaving the organization is vital for creating lasting and positive relationships between employers and employees. As a part of this strategy, outplacement services play a key role in nurturing healthy connections, benefiting both departing and remaining employees.
– Ryan Shea, President Right Management – Florida/Caribbean
Severance Trends in North America
Elements Of A Severance Package
Severance varies greatly depending on the company, comes in various forms, from a lump sum of compensation to a continuation of health benefits to a retirement plan extension. While some employers offer as much as 20 weeks of base pay, others offer just 10 weeks with little additional support like extended health care or immigration services. Elements of a severance package most often include:
Severance Trends in North America
Why Provide A Severance Package?
Because your company can ask employees to sign a release of claims in exchange for receiving a severance package, offering this benefit provides significant legal protection and can help significantly reduce the number of employee lawsuits.
One in five small and mid-sized businesses will face an employee lawsuit, at the cost of $125,000 on average to defend. Since lawsuits are often expensive and time-consuming, investing in severance packages to help prevent legal action altogether can save the organization money and resources.
In addition to a release of claims, a company can include an NDA in its employee termination agreement.
(Source: Inc. Magazine)
Offering severance packages is a strategic move for businesses looking to reduce overall costs in the long run. While it might seem counterintuitive to provide additional benefits to departing employees, severance packages help minimize potential financial and operational risks. The upfront investment in a severance package yields substantial savings by averting potential legal issues, preserving company reputation, and maintaining a stable work environment during times of change.
When a company has a poor reputation, per-hire costs are $4,723 higher. A poor reputation also damages relationships with exiting employees—limiting your ability to attract valuable boomerang talent.
(Source: Harvard Business Review)
Layoffs and other workforce changes can have large impacts on a company’s reputation. Negative perceptions of the company can significantly change the way a brand is perceived, which is why more companies are strategizing to create positive offboarding experiences for employees leaving the company.
Offboarding experiences can be improved by providing departing employees with severance packages—especially if those packages include outplacement services. Employees given outplacement or career assistance following a layoff were 38% less likely to harbor a negative perception of their former employer
(Source: CareerArc/Intoo Employer Branding Study).
When people are let go by a company, they are prone to talk about their experience in person and online.
66% of people who have had negative layoff experiences share their perceptions with others—and the reach of that negative word-of-mouth can be significant. LinkedIn found that on average, employees’ networks have 10 times as many connections as an organization’s company page followers.
(Source: Employer Branding Survey)
Severance packages that mitigate negative fallout can protect the workplace culture. Severance packages also improve a company’s workplace culture by showing the company cares about its employees. Create a positive company culture by showing your gratitude and appreciation for their dedication to the company and fostering loyalty and productivity among remaining employees.
85% of Americans think most companies don’t provide enough help to employees when laying them off, and more than 4 in 5 Americans think outplacement should be offered to every employee who is laid off by their employer.
(Source: The Harris Poll online survey conducted on behalf of INTOO from March 2-4, 2020 among 2,011 U.S. adults ages 18+)
Severance packages can help retain customers, too. In the age of social media, news of a company’s employee treatment can spread quickly, far beyond the company’s offices. If employees leaving a company feel abandoned or mistreated due to the lack of a severance package and choose to share those feelings on the internet, the company’s reputation— and customer base—can suffer.
64% of consumers have stopped purchasing a brand after hearing news of that company’s poor employee treatment. Thus, it’s vitally important today for companies to ensure employees leave companies on as positive a note as possible.
(Source: CareerArc/Intoo Employer Branding Study)
News of layoffs often make headlines, especially if the event affects a significant number of people. Even in the case where just one person is terminated, an angry employee who has been let go without the proper offboarding protocol can attract significant social and media attention.
Offering severance packages plays a pivotal role in safeguarding a company’s reputation and mitigating negative publicity. When employees are treated with fairness and respect during a job termination, they are less likely to harbor resentment or engage in negative word-of-mouth about their former employer. Instead, they may share positive experiences about the support they received during their transition, which can counterbalance any potential negative narratives.
Severance Trends in North America
When Are Severance Packages Required?
Severance policies are generally governed by corporate policy and local/national law in all regions. While federal law doesn’t require companies to provide severance packages in the US, there are a few instances where companies may be legally required to offer this benefit to departing employees.
Severance Trends in North America
Most-Offered Severance Benefits
1. Cash Payouts
2. Health Benefits Continuance or COBRA
3. Outplacement Services
4. Payment of Eligible Bonuses or Commissions
5. Retirement Benefits
6. Retirement Planning Services
7. Life Insurance
8. Education or Retraining
9. Long-Term & Short-Term Disability
10. Financial Planning Services
Severance Trends in North America
Severance Statistics & Trends
Severance Trends in North America
Voluntary & Involuntary Severance Survey
Below are severance package averages by employee level based on several surveys collected in 4Q 2022 and 1Q 2023.
Severance Trends in North America
What Is Voluntary Separation?
Voluntary separation is a mutual agreement between an employer and an employee, where the employee chooses to leave the company in return for severance and additional benefits. Companies typically introduce voluntary severance programs as a way to cut costs or reorganize without resorting to layoffs. Unlike involuntary separations like layoffs or terminations, employees have the option to accept or reject a voluntary severance offer.
Voluntary Separation Best Practices
Voluntary Separation Statistics
Source of Stats: ResumeBuilder
Severance Trends in North America
The Impact of Outplacement As A Severance Benefit
Minimizes Termination Lawsuits and Potential Legal Concerns
Makes Layoffs More Bearable for those Impacted
Displays a Humanitarian Quality for Your Organization
Positively Impacts Perceptions of Pay Fairness
Minimizes the Impact to Employee Morale
Presents a Positive Impact On Your Organization’s Brand in the Workplace
Provides a Sense of Security for Remaining Employees
Influences Perceptions of Future Candidates
Severance Trends in North America
Severance Recommendations
- Create universal eligibility policies that encompass all employees leaving the business. Every offboarding offers a chance to build or break your employer brand.
- Update severance benefit packages annually, taking into account inflation, job market conditions, and employer brand strategy.
- Consider deploying an annual voluntary retirement/separation initiative to limit involuntary reductions and create additional advancement opportunities for high potential and developing talent.
- Evaluate and retain an outplacement partner with local depth and global reach, capable of helping establish best practices and enterprise-wide processes.
- The ideal partner will offer professional level coaching support at all levels, as well as C-Suite expertise with trusted business connections.